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: Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

ISBN : #3319511262 | Date : 2017-10-13

Description :

PDF-61aa1 | Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainab… Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)


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by Brian Mahoney : Auto Repair Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542528771 | Date : 2017-01-12

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PDF-b2f24 | Your Competition is already on YouTube. Are You? With this Auto Repair Business Free Online Advertising Video Marketing Strategy Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Auto Repair business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffi… Auto Repair Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!


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by Jerry C. Olson J. Paul Peter : Consumer Behavior and Marketing Strategy (8th International Edition)

ISBN : #0071111778 | Date : 2008

Description :

PDF-6bf52 | … Consumer Behavior and Marketing Strategy (8th International Edition)


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by Spotty A Bear : Sales Techniques

ISBN : #1541293398 | Date : 2016-12-24

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PDF-b8be1 | Multi-million dollars sales techniques from an industry leader…. Sales Techniques


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by G. Robinson : Unsecured Ladders: Meeting the Challenge of the Unexpected

ISBN : #9780230222304 | Date : 2009-08-28

Description :

PDF-b8ffb | The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change…. Unsecured Ladders: Meeting the Challenge of the Unexpected


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by D. Tafoya : Organizations in the Face of Crisis: Managing the Brand and Stakeholders

ISBN : #1349455296 | Date : 2013-03-20

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PDF-fdd30 | Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects…. Organizations in the Face of Crisis: Managing the Brand and Stakeholders


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by Raúl Sánchez Gilo : Sell More and Better: Eternal Sales Techniques beyond Internet (Salesman’s Thoughts) (Volume 1)

ISBN : #1546304274 | Date : 2017-04-28

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PDF-8bf4f | It will change the way you think about selling. You don’t need fancy persuasion tactics. You don’t need a perfect sales pitch and be the best salesman in the world. You need to know the eternal sales techniques that will always work. Anyone in sales will find inspiration and motivation in this unique literary experience that provides the keys to excellent sales results. Full of principles, idea… Sell More and Better: Eternal Sales Techniques beyond Internet (Salesman’s Thoughts) (Volume 1)


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by Oliver Tross : Implementation of a city marketing strategy

ISBN : #3638709752 | Date : 2007-07-29

Description :

PDF-93bf3 | Master’s Thesis from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Giessen, course: International Marketing, 52 entries in the bibliography, language: English, abstract: From polis to metropolis, from ancient settlements to the urban so-ciety: The situation of German cities underg… Implementation of a city marketing strategy


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by Steve Marx : Close Like the Pros

ISBN : #156414934X | Date : 2007-04-15

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PDF-d9db7 | The time pressures today on salespeople and clients are out of control. Sellers react in two ways that undermine their effectiveness. In a misguided effort to save their prospects’ time, salespeople take on more of the work, shoulder more of the burden themselves. And they turn proposals around with lightning speed, delivering the complete package on the second call. That’s handoff selling. … Close Like the Pros


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by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

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PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319170546 | Date : 2015-05-13

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PDF-51caf | This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.   Founded in 1971, the Academy of Marketing Science … Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Seven Strategies Building Customer Loyalty PDF Fbac5bc51

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by Paul R. Timm PhD : Seven Power Strategies for Building Customer Loyalty

ISBN : #081440569X | Date : 2001-04-15

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CIM Study Text Strategic Management PDF 43f83903c

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CIM Study Text: Strategic Marketing Management Paper 11, Diploma PDF




by The CIM : CIM Study Text: Strategic Marketing Management Paper 11, Diploma

ISBN : #075174090X | Date : 1999-05

Description :

PDF-a41b1 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. CIM Study Text: Strategic Marketing Management Paper 11, Diploma


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by Susanna Mitterer & Nick Brice : Brand Alchemy: Developing Successful Brands from the Inside Out

ISBN : #1842181157 | Date : 2008

Description :

PDF-85792 | Some dust marks on cover and slight shelf wear to edges…. Brand Alchemy: Developing Successful Brands from the Inside Out


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: Innovation in Pricing: Contemporary Theories and Best Practices

ISBN : #1138738271 | Date : 2017-08-06

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PDF-f2661 | Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book. This new edition of Innovation in Pricing builds on the su… Innovation in Pricing: Contemporary Theories and Best Practices


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